—Tuesday at 6am on the same gravel loop—Built for the 90%—Epic races are built on regular roads—Function first. Always.—Where fitness is actually built—Serious gear for serious training—Tuesday at 6am on the same gravel loop—Built for the 90%—Epic races are built on regular roads—Function first. Always.—Where fitness is actually built—Serious gear for serious training
Early access — Limited spots

Built for
the 90%

Technical gear for the training days that don't make Instagram. The Tuesday morning slogs. The muddy loops. The miles that actually build your race.

// No noise. You'll hear from us when it's ready.

90%Training reality
Q3 2026First drop
1 productDone right
Training reality check
You're training for UTMB. Right now it's 6am on the D47 with logging trucks.WEEK 8
You run 100km a week. Maybe 5km of that is somewhere you'd post about.REALITY
Your gear is designed for the 10% race day. You're suffering through the 90%.THE GAP
That's the problem we're solving. Gear for where the actual work happens.GRIT
Gravel Shell — First product
WATERPROOF10,000mm H₂O
BREATHABILITYRET < 6
VISIBILITY360° reflective
TICK BARRIERIntegrated cuffs
WEIGHT (M)185g
PACKABLEChest pocket